Metaverse Holdings, an advanced Web3 technology company, has officially announced that Dubai will become the world’s first virtual city and a global center for digital innovation in its global metaverse rollout. The launch of Dubai in their metaverse marks an important step forward to building a sustainable digital future for all. 

What Is Metaverse?

For those who spent the last few years in a cave, we can say that metaverse is the next level of the internet. 

The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces. The metaverse will allow users to work, meet, game, and socialize together in these 3D spaces.

Before the metaverse, you were looking on the internet through special gadgets: computers, tablets, and smartphones. Now you will experience it from the inside. 


The metaverse will be driven by augmented reality, with each user controlling a character or avatar. For example, you might take a mixed reality meeting with an Oculus VR headset in your virtual office, finish work and relax in a blockchain-based game, and then manage your crypto portfolio and finances all inside the metaverse.


What is Virtual Dubai All About?

The first of several hyper-realistic virtual cities, Dubai will provide a wide range of attractions, offerings, and possibilities that will make you feel as though you are actually there.

The Dubai metaverse will include everything from universities and events to shopping malls and business districts. Together with Metaverse Holdings, Dubai is establishing a case for itself as a cutting-edge virtual metropolis. Not only will the city offer an engaging and realistic experience, but it also has the potential to be a vital conduit of communication and international collaboration in the future. 

Investing in Virtual Dubai


Businesses globally will now have the opportunity to invest in Dubai’s Virtual City, which offers many benefits for entrepreneurs and the global society as a whole. 

Metaverse Holdings intends to empower businesses to reach new heights and create even greater value for their customers, delivering heightened interactive experiences and offerings for all end users.

Dubai Metaverse Strategy: 

  • x5 the number of blockchain and metaverse companies in 5 years. 
  • 40,000 jobs to create in the metaverse over the next 5 years.
  • $4 billion to add to the economy through metaverse and Web3 development.

Real Estate Developers in the Metaverse

Real estate developers stand to be among the biggest beneficiaries of the metaverse with digital twins of their properties seen to help drive marketing and sales, experts said at the Dubai Metaverse Assembly.

By providing virtual tours of projects, developers can build brand awareness, promote the developments in the market at a quicker pace and also scale their reach to investors.

For real estate developers, taking clients on a tour of a digital twin of their properties will allow potential investors to experience the feel of the project.

Companies need to “keep evolving to meet the evolving needs of customers, to make the experience much more seamless and effective”, said Joe Abi Akl, chief corporate development officer of Dubai conglomerate Majid Al Futtaim.

Dubai is certainly a city of endless possibilities. Now in the metaverse!